- Presents the main drivers of the organization’s activity on a single screen/page – giving instantaneous information and integrated vision.
- Comunicates, preferentially, through graphs.
- Uses basic methods of design to convey the information efficiently.
- Enphasizes what really is important.
- Guides the user through its reading.
- Combines the information efficiently under different perspectives, in order to expose relations which would be hard to detect individually.
- Uses a creative, simple, direct and elegant design.
Author: Jorge Caldeira
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